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Cultural Differences in FMCG Marketing in the German and the Indian Market

English · Paperback / Softback

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Description

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Seminar paper from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, TiasNimbas Business School, course: Cross Culture Pschology, language: English, abstract: In today's scenario the society and the culture plays an important role to drive the taste of the consumers. Thus it is very much evident that the people of two different polarities would perceive their requirement in two different manners. Nevertheless the requirement can be the same but with a different specification. It is required in marketing to understand and imbibe the changes so to effectively sell the product in that zone. In this paper we would like to analyze the variations in the FMCG marketing strategies, by the use of marketing model, in German and Indian market. We aim to examine and present the major differences in the approach towards these two markets and how culture plays an indispensable role to drive these changes. Therefore, our research statement would be: "How culture affects the FMCG marketing approaches in both the German and the Indian Market?"

Product details

Authors Rawel Raj
Publisher Grin Verlag
 
Languages English
Product format Paperback / Softback
Released 01.01.2015
 
EAN 9783656869627
ISBN 978-3-656-86962-7
No. of pages 28
Dimensions 148 mm x 210 mm x 2 mm
Weight 56 g
Series Akademische Schriftenreihe
Akademische Schriftenreihe Bd. V285377
Akademische Schriftenreihe
Akademische Schriftenreihe Bd. V285377
Subjects Social sciences, law, business > Business > Advertising, marketing
Social sciences, law, business > Media, communication > Communication science

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