Consuming Bollywood - Gender, Globalization and Media in the Indian Diaspora

Consuming Bollywood is a major activity in the Indian diaspora and the revenue generated from diasporic audiences is growing exponentially. By combining extended qualitative interviews and textual analysis, this book provides an insightful analysis of how the women who are socially located in the Indian diaspora use the spectacle of Bollywood cinema to renegotiate cultural meanings of home, gender, belonging, and identity. By taking the experiences and interpretations of diasporic women as central, this book substantially adds to the literature on gendered and transnational identity in the context of migration and globalization. Furthermore, it considers the emergence of Bollywood as a potent global brand that is reconstituting cultural identities within a transnational, neoliberal, market-driven economy.

List of contents

Contents: Reading out of Place: Global Media and Diasporic Identity - Mediating Memories - National Texts and Transnational Identities - Gender and Viewing Pleasures - Gendered Transitions: From Mythic Nation to Consumer Nation - Gender, Performance, and Bollywood's Commodity Culture.

About the author

Anjali Ram (PhD in Communication, Ohio University) is Professor of Global Communication at Roger Williams University. She has published in journals such as Women¿s Studies in Communication, Human Development, Mind, Culture, and Activity, and Culture and Psychology and in edited books such as Mediated Women, Communicating Ethnic and Cultural Identity, and Sociology of the Diaspora: A Reader.

Summary

By combining extended qualitative interviews and textual analysis, this book provides an insightful analysis of how the women who are socially located in the Indian diaspora use the spectacle of Bollywood cinema to renegotiate cultural meanings of home, gender, belonging, and identity.

Product details

• Authors: Anjali Ram
• Publisher: Peter Lang
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.2014
• EAN: 9781433113420
• ISBN: 978-1-4331-1342-0
• No. of pages: 217
• Dimensions: 150 mm x 12 mm x 225 mm
• Weight: 320 g
• Subjects: Social sciences, law, business > Media, communication > Miscellaneous; Migration, Bollywood, Women, Gender, Media, Media Studies, Globalization, SOCIAL SCIENCE / Women's Studies, Identity, SOCIAL SCIENCE / Ethnic Studies / General, ART / Business Aspects, Indian, Diaspora, Home, Belonging, Communication Studies, Regional / International studies, Gender studies: women, Anjali, Gender studies: women and girls, South Asia (Indian sub-continent), EDUCATION / Teaching / Subjects / Arts & Humanities, Consuming