Unthinkable - The Culture and Politics of Getting Innovation Wrong

Unthinkable shows you why most companies get innovation wrong.

List of contents

Foreword
Acknowledgments
Chapter 1 Introduction
Chapter 2 When a Revolution is Required
Chapter 3 Myth and Magic
Chapter 4 Innovation Today
Chapter 5 Driving Forces
Chapter 6 What Makes Products Successful?
Chapter 7 Making the Unthinkable Thinkable
Chapter 8 Running an Innovation Process
Chapter 9 Tomorrow
References

About the author

Tom Hopkins is a digital, creative, and design business leader, holding senior positions in many of the world’s most influential companies. While writing Unthinkable, he was principal consultant at Fluxx, a product and service innovation company in London. Hopkins now serves as product innovation director for Experian Consumer Services.

Summary

Unthinkable shows you why most companies get innovation wrong.

Product details

• Authors: Tom Hopkins
• Assisted by: Paul Dawson (Editor), Richard Poole (Foreword)
• Publisher: Ingram Publishers Services
• Languages: English
• Product format: Paperback / Softback
• Released: 31.08.2016
• EAN: 9781630474836
• ISBN: 978-1-63047-483-6
• No. of pages: 178
• Dimensions: 140 mm x 216 mm x 9 mm
• Weight: 232 g
• Subjects: Social sciences, law, business > Business > Management; BUSINESS & ECONOMICS / New Business Enterprises, BUSINESS & ECONOMICS / Strategic Planning, Fluxx Ltd