Web Survey Methodology

Klappentext Covering core topics from preparation to questionnaire design, recruitment testing to analysis and survey software, this book covers the past 15 years of research and provides readers with practical direction on techniques for collecting valid and reliable data. Zusammenfassung Covering core topics from preparation to questionnaire design! recruitment testing to analysis and survey software! this book covers the past 15 years of research and provides readers with practical direction on techniques for collecting valid and reliable data. Inhaltsverzeichnis Chapter 1: Survey research and web surveys Definition and typology Web survey process Evolution of web surveys, applications and related practices Chapter 2: Pre-fielding Mode elaboration Sampling Questionnaire preparation Technical preparations Nonresponse strategy General management Chapter 3: Fielding Recruiting Measurement Processing and monitoring Chapter 4: Post-fielding Data preparation Preliminary results Data exporting and documentation Chapter 5: Selected topics in web survey implementation Smartphones, tablets and other devices Online panels Web survey software Chapter 6: Broader context of web surveys Broader methodological context Web surveys within the project management framework The web survey profession Web survey bibliography Chapter 7: Future of web surveys General technological developments Web survey software Methodology Broader business and societal issues Chapter 8: Conclusions

Product details

• Authors: Mario Callegaro, Callegaro Mario, et Al, Mario Callegaro & Katja Lozar Manfreda, Katja Lozar Manfreda, Lozar Manfreda Katja, Katja Lozar Manfreda, Vasja Vehovar, Vasja Lozar Manfreda Vehovar, Vehovar Vasja
• Publisher: Sage Publications Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 07.04.2015
• EAN: 9780857028617
• ISBN: 978-0-85702-861-7
• No. of pages: 344
• Dimensions: 175 mm x 245 mm x 20 mm
• Series: Research Methods for Social Scientists; Research Methods for Social Sc
• Subjects: Natural sciences, medicine, IT, technology > Natural sciences (general); Social sciences, law, business > Social sciences (general); REFERENCE / Research, Research methods: general