Customer Is King: How to Exceed Their Expectations

Informationen zum Autor Mentor and consultant Robert Craven has worked on the Marketing Council's Grow with Marketing' programme to develop materials for business advisers and their clients. His booki Kick-Start Your Business is aslo published by Virgin. Klappentext Looking for a way to make your business stand out from the crowd? In a world where, increasingly, profit is king, Customer is King is about putting the emphasis back on the customer - how to look at your business through your customers' eyes, understand what they really want and, ultimately, get them to buy from you. Zusammenfassung Looking for a way to make your business stand out from the crowd? In a world where, increasingly, profit is king, Customer is King is about putting the emphasis back on the customer - how to look at your business through your customers' eyes, understand what they really want and, ultimately, get them to buy from you.

Product details

• Authors: Robert Craven, Craven Robert
• Publisher: Virgin Books
• Languages: English
• Product format: Paperback / Softback
• Released: 10.02.2005
• EAN: 9780753509685
• ISBN: 978-0-7535-0968-5
• No. of pages: 240
• Dimensions: 125 mm x 210 mm x 18 mm
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Customer Relations, Customer services