An investigation of the contribution of a corporate social investment

Corporate Social investment refers to projects that are external to the normal business activity of a company. It's a rather development approach aiming to uplift communities. The benefits it adds are the reputation of the organisation as the practice enhances one's corporate reputation and image and ultimately return on investment. In developing countries like South Africa, the practice is seen as fundamental because it brings transformation to the benefit of the needy. Besides, statistics suggest 48% of South Africans buy products and services from a company that has given back to society or that has merely got history with helping the disadvantaged communities. That is a demonstration of their corporate citizenship.

About the author

Mr Gildas NDONG has obtained an MTech in Public Relations Management in 2014. He has worked on a couple of projects related to Corporate Social Investment and Sustainability issues. He is the author of an article on Brand Image and Social Investment published in a reputed journal. His areas of interest include Image, Investment and Sustainability.

Product details

• Authors: Achille Gildas Ndong Ntoutoume
• Publisher: LAP Lambert Academic Publishing
• Languages: English, German
• Product format: Paperback / Softback
• Released: 01.01.2014
• EAN: 9783659635502
• ISBN: 978-3-659-63550-2
• No. of pages: 136
• Subject: Social sciences, law, business > Political science > Development theory and development policy