The Marketing Plan Handbook - Develop Big-Picture Marketing Plans for Pennies on the Dollar

Sometimes you don't need a big budget to succeed in marketing; you only need creativity based on a solid, strategic plan. Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor.

About the author

Robert W. Bly is a professional writer, speaker, and marketing consultant with over three decades of experience in business-to-business, high-tech, and direct response marketing. He became a self-made multimillionaire while still in his 30s and is the author of The Copywriter’s Handbook and Secrets of a Freelance Writer. Bly writes a column for Target Marketing magazine and publishes his e-newsletter, The Direct Response Letter, for more than 60,000 subscribers.

Product details

• Authors: Robert Bly, Robert W Bly, Robert W. Bly
• Publisher: Entrepreneur Press
• Languages: English
• Product format: Paperback / Softback
• Released: 30.11.2015
• EAN: 9781599185590
• ISBN: 978-1-59918-559-0
• No. of pages: 364
• Dimensions: 152 mm x 226 mm x 23 mm
• Weight: 499 g
• Subject: Social sciences, law, business > Business > Advertising, marketing