Read more
Informationen zum Autor Rakesh Mohan Joshi, is presently Professor, International Business and International Marketing, at Indian Institute of Foreign Trade, New Delhi. Dr Joshi has over two decades of teaching, consultancy, and training experience in international trade and marketing of commodities from developing countries and has been associated with multilateral organizations, such as the World Bank and the Asian Development Bank. He has authored numerous research papers in leading journals and is the author of International Business (OUP, 2009). Klappentext The second edition of International Marketing serves as a textbook for an introductory course on international marketing. Zusammenfassung International Marketing 2/e provides a comprehensive coverage of the fundamental concepts of the subject, which will be useful to postgraduate students as well as practitioners. The book begins with an introduction to international marketing, and slowly delves deep into the subject. All major topics under the subject have been covered. The depth to which each topic has been dealt with is beyond compare. Written in lucid style, International Marketing 2/e covers both fundamental as well as advance topics under the area. With latest data on the subject from governmental as well as non-governmental sources from around the world and figures to facilitate deep insight into the concepts, and cases on a large variety of industries, the book provides students with a keen understanding of international marketing. Inhaltsverzeichnis International Marketing 2e-Detailed Table of Contents Preface PART I: DECISION TO INTERNATIONALISE The Concept of International Marketing Introduction Globalization The Concept of International Marketing Evolutionary Process of Global Marketing Towards GLOCAL Marketing Adaptation: The Critical Success Factor in International Markets Theories of International Trade Internationalization of Indian Firms Framework of International Marketing Case Study: Essel Propack: The World's Largest Manufacturer of Laminated Tubes PART II: SCANNING INTERNATIONAL MARKETING ENVIRONMENT 2. Scanning the International Economic Environment Introduction International Economic Institutions Conceptual Framework of International Economic Integration Growth of Regional Trading Agreements (RTAs) India's Participation in RTAs RTA's under the WTO: The Multilateral Trading System Case Study:Emerging Marketing Opportunities and BRICS 3. World Trade Organization: International Marketing Implications Introduction From GATT to WTO Functions and structure of WTO Principles of Multilateral Trading System under the WTO WTO Agreements: an Overview Standards and Safety Measures for International Markets Settlement of International Trade Disputes Effect of China's Entry into WTO on India The Implications of WTO on International Marketing Case Study:Darjeeling Tea: Global Infringement and WTO 4. International Political and Legal Environment Introduction International political environment International Political Systems and Ideologies Types of government: political systems Types of government: structure Commonwealth countries Monarchies Theocracy Trade embargos and sanction Bureaucracy Terrorism, crime, and violence International legal environment Judicial independence and efficiency International legal systems Principles of international law United Nations Commission of International Trade Law (UNCITRAL) Case Study: Homologation of "Motor vehicles" in international markets 5. International Cultural Environment Introduction The concept of culture Cultural globalization Comparison of cross cultural behaviour Cultural orientation in international marketing Self-reference criterion and ethnoce...
