Read more
Klappentext "The Oversubscribed principles and methods have helped us become the world's #1 in our industry in under five years."Michael Carter! CEO! BizEquity.com-the world's largest business valuation provider! completing over 10 million business valuation per year.HOW WOULD IT FEEL TO TURN AWAY BUSINESS BECAUSE YOU HAVE TOO MANY CUSTOMERS WANTING TO BUY?We would all love to be so highly in demand that clients chase us! not the other way round. With numerous successful ventures behind him! entrepreneur and bestselling author Daniel Priestley understands how to get buyers' attention. This book shows you how to build a business and a brand that people flock to.LEARN THE RECIPE FOR BUSINESS SUCCESSIn Oversubscribed! he reveals the 7 principles for creating demand that outstrips supply. Implement the techniques in this book and you can:* Carve out your own market as others struggle to compete* Win 3 months worth of clients in a cluster rather than one-at-a-time* Build a "Campaign Driven Enterprise" with constant innovation* Attract premium quality buyers by becoming industry-famous* Grow your profits by charging a "de-commoditized" price* Use campaigns to win clients quickly and build a lifestyle business* Build a lean! high-performance team who can execute your strategy for being oversubscribedRead Oversubscribed to transform your organizations' outdated mindset and learn the business strategy that will generate more buyers than you can handle! even in a crowded marketplace. Zusammenfassung Don't fight for customers! let them fight over you!Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients! clients chase them. In a world of endless choices! why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand? And how can you get a slice of that action?In Oversubscribed! entrepreneur and bestselling author Daniel Priestley explains why...and! most importantly! how. This book is a recipe for ensuring demand outstrips supply for your product or service! and you have scores of customers lining up to give you money.Oversubscribed:* Shows leaders! marketers! and entrepreneurs how they can get customers queuing up to use their services and products while competitors are forced to fight for business* Explains how to become oversubscribed! even in a crowded marketplace* Is full of practical tips alongside inspiring examples to alter our mindsets and get us bursting with ideas* Is written by a successful entrepreneur who's used these ideas to excel in the ventures he has launched Inhaltsverzeichnis Introduction 1Part I: Principles for Becoming Oversubscribed 7Principle 1 Demand and Supply Set the Price 9Principle 2 Separate Yourself from the Market 19Principle 3 The Four Drivers for a Market Imbalance: Innovation! Relationships! Convenience and Price 29Principle 4 Buying Environments Create Buyers 41Principle 5 It's OK to be Diff erent 53Principle 6 Value is Created in the Ecosystem 69Principle 7 Nothing Beats Being Positively Remarkable 83Part II: The Campaign Driven Enterprise Method: Turning Principles Into Strategy 89Phase 1 Campaign Planning: Know Your Capacity! Who It's for and When You Can Deliver It 95Phase 2 Build Up to Being Oversubscribed 117Phase 3 Release When Oversubscribed 137Phase 4 Remarkable Delivery 153Phase 5 Celebrate and Innovate 163Part III: You! Your Team and the Crazy Times We Live In 173It's Time to Paddle 175Struggle! Lifestyle or Performance? 177The CDE Team 183One Last Thing: The Chapter I Wrestled with 209Acknowledgements 211About the Author 213 ...
