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Informationen zum Autor Kevin Murray is a business author and speaker with more than 45 years of leadership experience, based in the UK. He ran the UK's biggest PR and communications group for 20 years, from where he also personally advised dozens of CEO's from major global and national companies. Previously, he had been director of communications for British Airways, The Atomic Energy Authority and Bayer, the chemicals company. Kevin Murray is a Fellow of the Chartered Institute of Public Relations and a Companion of the Chartered Management Institute. His four business books are all published by Kogan Page: The Language of Leader s ; Communicate to Inspire ; People with Purpose; Charismatic Leadership. Klappentext Inspiring leaders make us want to achieve more. They persuade us to their cause! win our active support! help us to work better together and make us feel proud to be part of the teams they create. So if we want to be better leaders ourselves! how do we communicate in a way that inspires? What do we need to think about when framing our own leadership communication? Communicate to Inspire is an essential manual for any aspiring leader! answering these key practical questions. Kevin Murray presents a model that charts the leadership process and draws stories from the years of experience he has had coaching top leaders from a wide range of organizations. He examines and analyzes some of the key successes (and failures) in leadership and provides a unique and successful model for developing your own leadership skills. Online Resources: a supplement article from the author Zusammenfassung Learn to communicate confidently and effectively as a leader with this essential manual based on lessons from top CEOs. Inhaltsverzeichnis List of figuresForeword Introduction: the inspiration gap Part I Leadership in the age of transparency 01 The new leader Conversations drive change Talk is work Speed is the new currency of business and leadership A new kind of leadership is key to prosperity True communication emerges from your being Create space for meaningful conversations Personal connection to organizational goals is critical Trust by employees for leaders is rising Line managers need help to improve trust Earning a trust dividend 02 Leadership: the greatest intangible asset of them all Positive emotions drive better performance Intangible assets demand extraordinary communication skills Competitive advantage through quality relationships The first challenge is to understand intangible value Transparency has changed the nature of leadership Learn to embrace transparency Leadership is about trust The biggest risk is the destruction of relationships 03 The 12 principles of inspiring leadershipcommunication The purpose of leadership Part II The leader within 04 Be yourself better: why passion and conviction are essential to inspiring leaders Define your purpose Define your values Understand your strengths Understand your weaknesses Learn from your seminal moments Map your purpose and your values to those of your organization Show humanity Be visible Speak the truth, respectfully 05 The vision thing: how to think about purpose, values and the future It's the vision thing that drives you on Unreasonable belief drives unbelievable success Rational or emotional? Purpose and performance Alignment is the key to success Really good people need a really good understanding The seven steps to a vision framework Bringing emotion into the mix 06 Bringing the outside in: when you introduce employees to the people they serve, it unleashes super-performance Introduce employees to the people they serve Use external perspectives to shape internal ones When the brand promise is seen as corporate ...
