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Mit diesem Buch legt der Wissenschaftler Dr. Nicolaus A. Berlin den Grundstein für eine Wirtschaftstheorie, die auf Motivation und Instinkten fußt. Berlin präsentiert ein neues Konzept wirtschaftlichen Denkens und Handelns, das sich die nicht-rationalen Aspekte unseres Handelns zunutze macht: die Animal Spirits. Er beleuchtet die Auswirkung psychologischer Faktoren auf unser wirtschaftliches Handeln und zeigt, was uns und unsere Ökonomie tatsächlich antreibt, beeinflusst und immer wieder maßgeblich verändert.
List of contents
Contents
Preface to editionMALIK 7
Introduction by a Behavioral Economist 9
Preface 11
1. A Brief Account of Animal Spirits Driving Economic Change 13
2. Setting the Stage 19
3. Do Animal Spirits Matter? - A Literature Review 22
3.1 Animal Spirits - Definition, Function and Confusion 23
3.2 Hunting - The Drive to Capture 29
3.3 Emulating - The Drive for Status 33
3.4 Competing - The Drive to Win 39
3.5 Defending - The Drive to Protect 43
3.6 Bonding - The Drive to Belong 47
3.7 Curiosity - The Drive to Explore 56
3.8 Creating - The Drive to Build 66
4. Market Dynamics and Sentiments 71
4.1 Displacements Trigger Entrepreneurship 71
4.2 Entrepreneurial Droves 72
4.3 Euphoria 73
4.4 Fear 74
4.5 Uncertainty 76
4.6 How People Cope With Uncertainty 77
4.7 Other Directedness 81
5. Research Question 85
5.1 Data Collection 85
5.2 Sample 86
5.3 Method 86
5.4 Results 88
5.5 Looking under the Hood - Insights from Entrepreneurs 89
5.6 Summary of Empirical Evidence 107
6. Creating New Combinations 110
6.1 What Makes it so Difficult? 110
6.2 Four Types of Entreprenuers 117
7. Catalysts for Enterpreneurial Action 124
8. Résumé and Conclusions 130
9. Appendix 132
Table of Figures 136
Bibliography 137
Index 148
About the author
Dr. Nicolaus Berlin is an Animal Spirits driven character. At age 14 he financed his motorbike as a newspaper boy, a first step towards independence. Playing rugby sparked his drive to compete and an urge to form unbreakable bonds with his team. As a trained bouncer he gained deep insights into the most primitive sides of human instincts. Finally, it was his curiosity to make sense of the seemingly irrational forces driving entrepreneurs that triggered his doctoral thesis on animal spirits. Entrepreneurial spirits drive him pioneering uncharted territory, in the scientific world as well as in business.
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"Ein wissenschaftliches Buch, das die Urinstinkte des Menschen analysiert.", kurier.at, 23.02.2015
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Über die Instinkte des Menschen
"Ein wissenschaftliches Buch, das die Urinstinkte des Menschen analysiert." (kurier.at, 23.02.2015)
