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Informationen zum Autor http://www.lums.lancs.ac.uk/dml/profiles/64/ Klappentext Now in its Fifth Edition, this much-loved text offers theoretical and philosophical depth as well as insights into practice. The text covers the entire research process in an accessible way and provides critical, thoughtful treatment of important issues like ethics and politics, making it an invaluable companion for any business and management studentNew to the Fifth Edition: Marketing, International Business and Psychology Up-to-date, international examples and cases from a range of countries Introductory chapter looks at writing proposals in detail Chapter on the literature review now includes how to critically review Move towards new technologies and social media including discussion of wikis and cloud sourcing Improved structure and flow, with three chapters on qualitative methods and three on quantitative methods Additional practical exercises which are linked to key research tasks throughoutThe companion website () offers a wealth of resources for both lecturers and students including, for lecturers, an instructor's manual and PowerPoint slides and, for students, author podcasts, journal articles, web links, MCQs, datasets and a glossary. Zusammenfassung Now in its Fifth Edition, this bestselling text covers the entire research process in an accessible way and provides critical, thoughtful treatment of important issues like ethics and politics, making it an invaluable companion for any business and management student. Inhaltsverzeichnis Chapter 1: Getting Started and Writing the Research ProposalChapter 2: Reviewing the LiteratureChapter 3: The Philosophy of Management and Business ResearchChapter 4: Designing Management and Business ResearchChapter 5: Politics, Access and EthicsChapter 6: Crafting Qualitative Data through Language and TextChapter 7: Crafting Qualitative Data through Observation and InteractionChapter 8: Framing and Interpreting Qualitative DataChapter 9: Crafting Quantitative DataChapter 10: Summarizing and Making Inferences from Quantitative DataChapter 11: Multivariate AnalysisChapter 12: Writing Management and Business Research ...
