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Updated according to classroom feedback, this comprehensive textbook blends theory and formal models with real-world applications and take-away lessons.
List of contents
Preface to the second edition; Preface from the first edition; Part I. Getting Started: 1. What is 'Markets and Strategies'?; 2. Firms, consumers and the market; Part II. Market Power: 3. Static imperfect competition; 4. Dynamic aspects of imperfect competition; Part III. Sources of Market Power: 5. Product differentiation; 6. Advertising and related market strategies; 7. Consumer inertia; Part IV. Pricing Strategies and Market Segmentation: 8. Group pricing and personalized pricing; 9. Menu pricing; 10. Intertemporal price discrimination; 11. Bundling; Part V. Product Quality and Information: 12. Asymmetric information, price and advertising signals; 13. Marketing tools for experience goods; Part VI. Theory of Competition Policy: 14. Cartels and tacit collusion; 15. Horizontal mergers; 16. Strategic incumbents and entry; 17. Vertically related markets; Part VII. R&D and Intellectual Property: 18. Innovation and R&D; 19. Intellectual property; Part VIII. Networks, Standards and Systems: 20. Markets with network goods; 21. Strategies for network goods; Part IX. Market Intermediation: 22. Markets with intermediated goods; 23. Information and reputation in intermediated product markets; Appendix A. Game theory; Appendix B. Competition policy; Solutions to end-of-chapter exercises; Index.
About the author
Paul Belleflamme is Professor of Economics at the Catholic University of Louvain, Belgium. He has published several articles in leading economics journals and teaches courses in the fields of industrial organization and managerial economics.
Martin Peitz is Professor of Economics at the University of Mannheim, Germany. He has published widely in leading economics journals and, with Paul de Bijl, is the author of Regulation and Entry into Telecommunications Markets (Cambridge University Press, 2003).
Summary
Thoroughly revised according to classroom feedback, this comprehensive textbook provides an up-to-date account of modern industrial organization that blends theory with numerous real-world applications. Formal models are presented in detail, and the main results are summarized in 'lessons' which highlight the main insights.
Additional text
Review of previous edition: ' offers a fully up-to-date treatment of modern industrial organization, including recent work on intellectual property, new forms of price discrimination, competition policy and two-sided markets. Theoretically inclined, clearly written, and mathematically accessible to a wide audience (including advanced undergraduates), it usefully provides motivation through short business-strategy or competition-policy cases. A tour de force and a must-read for students, researchers and practitioners of the field.' Jean Tirole, Toulouse School of Economics and Institute for Advanced Study, Toulouse
Report
'The second edition of Paul Belleflamme and Martin Peitz's Industrial Organization: Markets and Strategies is encyclopedic in its coverage of modern industrial organization, including both seminal and new models. The authors present models with exactly the right level of formal detail to equip students and practitioners with what they need to understand a plethora of issues ranging from two-sided markets to price discrimination. I commend the authors for doing the impossible - improving their initial gem.' Michael Baye, Bert Elwert Professor of Business Economics, Kelley School of Business, Indiana University
