Hacking the Electorate - How Campaigns Perceive Voters

Hacking the Electorate is the most comprehensive study to date about the consequences of campaigns using microtargeting databases to mobilize voters in elections.

List of contents

1. Introduction, 2. The perceived voter model; 3. The policy roots of elite perceptions; 4. Campaign perceptions quantified; 5. The perceived partisan; 6. The public code of racialized electioneering; 7. Persuadable voters in the eyes of the persuaders; 8. Voters perceived in social networks and consumer files; 9. Conclusion; 10. Appendices.

About the author

Eitan Hersh is an Assistant Professor of Political Science at Yale University. His research has been published in journals such as the Proceedings of the National Academy of Sciences and the Journal of Politics, as well as featured in news outlets such as PBS NewsHour, the Associated Press, and the Washington Post. Hersh has served as an expert consultant in several election-related court cases.

Summary

Hacking the Electorate focuses on the consequences of campaigns using microtargeting databases to mobilize voters. Eitan Hersh shows that most of what campaigns know about voters comes from a core set of public records, and the content of public records varies from state to state. This variation accounts for differences in campaign strategies and voter coalitions.

Product details

• Authors: Eitan Hersh, Eitan D Hersh, Eitan D. Hersh, Eitan D. (Yale University Hersh, Hersh Eitan D.
• Publisher: Cambridge University Press ELT
• Languages: English
• Product format: Hardback
• Released: 09.06.2015
• EAN: 9781107102897
• ISBN: 978-1-107-10289-7
• No. of pages: 270
• Subjects: Education and learning > Adult education/adult education classes; Social sciences, law, business > Political science > Political science and political education; POLITICAL SCIENCE / American Government / General, Constitution: government & the state, Constitution: government and the state, Elections and referenda