Selling Yoga - From Counterculture to Pop Culture

Zusatztext Andrea Jain's Selling Yoga represents a major new advance in the critical discussion of the history of yoga and its modern constructions in an increasingly globalizing world. The reader is treated to any number of surprises here, from the unexpected importance of a censored and suppressed countercultural reception of yoga and tantra in the late nineteenth and early twentieth centuries to a stunning embrace of both in the second half of the twentieth century within a new consumerist pop culture. In the process, Jain manages to avoid all of the usual moralisms, political and religious essentialisms, and naive orientalisms, opting instead for an approach that is robustly historical, theoretically sophisticated, and deeply, deeply humane. Informationen zum Autor Andrea R. Jain is Assistant Professor of Religous Studies at Indiana University-Purdue University. Klappentext Selling Yoga looks at how modern yoga developed into the self-developmental products and services that are widely consumed across the world today. Zusammenfassung Selling Yoga looks at how modern yoga developed into the self-developmental products and services that are widely consumed across the world today.

Product details

• Authors: Andrea Jain, Andrea R. Jain
• Publisher: Oxford University Press
• Languages: English
• Product format: Hardback
• Released: 12.02.2015
• EAN: 9780199390236
• ISBN: 978-0-19-939023-6
• No. of pages: 264
• Subjects: Guides > Health > Relaxation, yoga, meditation, autogenic training; Humanities, art, music > Religion/theology > General, dictionaries; MEDICAL / Alternative & Complementary Medicine, RELIGION / Religion & Science, Religion: general, complementary medicine, Religion and science, Religion & science, Complementary and alternative medicine and therapies