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Informationen zum Autor The guest chapter is written by Martin Butler, who has enjoyed a distinguished career in advertising and marketing and has worked in top international agencies including the Grey and Saatchi & Saatchi networks. In the 1980s he became one of London's youngest advertising agency owners by launching his own company, which he then built into one of the largest privately owned advertising and marketing groups in the UK. Klappentext The world of retail banking is changing. While previously a purely money-making entity, the industry has brought social responsibility onto its agenda, and the ground rules for success have altered. Traditional convictions, rules and values that have influenced all banking business in the past are brought into question by this shift, and banks are adopting bold strategies in order to win out over competitors. Taking both multidisciplinary and holistic approaches, Retail Banking is a comprehensive analysis of how traditional retail banks can meet the challenges of the emerging competitive landscape. It outlines the importance of considering the traditional fundamentals of banking and fitting them into the modern times, where technology is pervasive and developments in the macro and micro scenarios have changed the landscape of the industry. It highlights that modern retail banking is a conscious step away from the past, and suggests that for banks to succeed in this field, they must step away from ad-hoc initiatives and instead encourage loyalty and a life-long confidence in each of their customers. This book will be of interest to those with in interest in retail banking, bank management, business models and strategies and financial services. Zusammenfassung The world of retail banking is changing. While previously a purely money-making entity, the industry has brought social responsibility onto its agenda, and the ground rules for success have altered. Traditional convictions, rules and values that have influenced all banking business in the past are brought into question by this shift, and banks are adopting bold strategies in order to win out over competitors. Taking both multidisciplinary and holistic approaches, Retail Banking is a comprehensive analysis of how traditional retail banks can meet the challenges of the emerging competitive landscape. It outlines the importance of considering the traditional fundamentals of banking and fitting them into the modern times, where technology is pervasive and developments in the macro and micro scenarios have changed the landscape of the industry. It highlights that modern retail banking is a conscious step away from the past, and suggests that for banks to succeed in this field, they must step away from ad-hoc initiatives and instead encourage loyalty and a life-long confidence in each of their customers. This book will be of interest to those with in interest in retail banking, bank management, business models and strategies and financial services. Inhaltsverzeichnis PART I: SETTING THE SCENE: USING PAST EXPERIENCE TO INFORM THE FUTURE OF RETAIL BANKING What You Will Find In Part 1 1. Introduction: From Bank To Retail Bank 1.1. What You Will Find In This Chapter 1.2. Where We Are Now Depends On How We Got There 1.3. A Preliminary Issue: What Is A Bank? 1.4. We Aim To Start From The Origins Of Banking 1.4.1. When Regulators Started Reshaping The Market 1.5. Toward A Definition Of Retail Banking 1.5.1. Phases In The Evolution Of Retail Banking 1.5.2. Defining Retail Banking In Terms Of The Selling Proposition 1.5.3. Other Features Of Retail Banks 2. The History Lesson And The Need To Turnaround 2.1. What You Will Find In This Chapter 2.2. From Past To Present: Retail Banks Need A Change 2.3. Retail Banks And The Financial Crisis At The Turning Point 2.3.1. Where Do We Stand, Some Years On From The Start Of The Crisis? 2.3.2. A Brief Overview On The Ongoing Reforms Agenda 2.4. Is There A ...
