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Zusatztext The book charts the ongoing evolution of music businesses and the focus shift to independent companies ... helping emerging artists to find opportunities that may be unadvertised in the professional field. Informationen zum Autor Allan Dumbreck is a Senior Lecturer and leads the BA (Hons) Commercial Music at the University of the West of Scotland, UK. As a keyboard player with a number of Scottish acts, including the Big Dish, he has performed and recorded internationally, supporting, amongst others, BB King. As a music educator he has developed a series of University and College music programmes, teaching across the UK and Europe. He is the co-author of Music Entrepreneurship published by Methuen Drama and the Editor of the Music Education Directory . Gayle McPherson is a Professor of Events and Cultural Policy within the School of Creative and Cultural Industries at the University of the West of Scotland. She has published widely on events and festivals policy, culture and society and the social and cultural impact of events on cities and nation states. Klappentext The music industries hinge on entrepreneurship. The recent, rapid convergence of media and the parallel ongoing evolution of music businesses have again seen the focus shift to independent companies and individual entrepreneurs. Opportunities tend not to be advertised in professional music and practically everyone begins on their own: forming a band, starting a record label, running events, or building a website. But it's not an easy territory to navigate or get a handle on. Music Entrepreneurship features an analysis of the changing landscape of the music industries and the value of the entrepreneur within them through a series of focused chapters and case studies. Alongside contributions from key academics across the globe, expert contributors from across the industry highlight successful entrepreneurs and offers practical help to the reader trying to navigate the business. Sectors examined include: The value of the music industries Recorded music Live events Branding in music Artist management Digital distribution Vorwort Music Entrepreneurship features case-study analyses of the music industry environment and examines the value of the entrepreneur within it. Zusammenfassung The music industries hinge on entrepreneurship. The recent, rapid convergence of media and the parallel ongoing evolution of music businesses have again seen the focus shift to independent companies and individual entrepreneurs. Opportunities tend not to be advertised in professional music and practically everyone begins on their own: forming a band, starting a record label, running events, or building a website. But it’s not an easy territory to navigate or get a handle on. Music Entrepreneurship features an analysis of the changing landscape of the music industries and the value of the entrepreneur within them through a series of focused chapters and case studies. Alongside contributions from key academics across the globe, expert contributors from across the industry highlight successful entrepreneurs and offers practical help to the reader trying to navigate the business. Sectors examined include: The value of the music industries Recorded music Live events Branding in music Artist management Digital distribution Inhaltsverzeichnis Part One – the Music Environment : Introduction: The Need for the Music Entrepreneur; Chapter One: The Music Environment; Chapter Two: The Music Entrepreneur in the Global Marketplace; Chapter Three: Music as Space and Place Identity. Part Two – Case Studies: Case-study One: Recorded Music; Case-study Two: Live Performance; Case-study Three: Festival and Spectacle; Case-study Four: Publishing; Case-study Five: Artist and Artist Management; Case-study Six: Digital Media....
