Fr. 41.90

analogous and digital - writings on the philosophy of making

English, German · Paperback / Softback

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Otl Aicher (1922-1991) was an outstanding personality in modern design, he was a co-founder of the legendary Hochschule für Gestaltung (HfG), the Ulm School of Design, Germany. His works since the fifties of the last century in the field of corporate design and his pictograms for the 1972 Summer Olympics in Munich are major achievements in the visual communication of our times.
 
"An integral component of Aicher's work is that it is anchored in a "philosophy of making" inspired by such thinkers as Ockham, Kant or Wittgenstein, a philosophy concerned with the prerequisites and aims, the objects and claims, of design. Aicher's complete theoretical and practical writings on design (which include all other aspects of visual creativity, such as architecture) are available with this new edition of the classic work.
If Aicher prefers the analogous and concrete to the digital and abstract he does it with a philosophical intention. He relativizes the role of pure reason. He criticizes the rationality of Modernism as a result of the dominance of purely abstract thinking. Anyone who prefers the abstract to the concrete does not only misunderstand the mutual dependence of concept and view. In Aicher's judgement he is also creating a false hierarchy, a rank order that is culturally fatal. Things that are digital and abstract are not greater, higher and more important than things that are analogous and concrete."
Wilhelm Vossenkuhl

List of contents

preface by sir norman foster
introduction
grasping with the hand and mind
extensions of the ego
the eye; visual thinking
analogous and digital
universals and capitals
buridan and peirce
reading scores
honourable burial for descartes
design and philosophy
architecture and epistemology
use as philosophy
planning and control
development; a concept
an apple
something quite ordinary
cultures of thinking
afterword
sources

About the author

Otl Aicher (1922-991) war einer der bedeutendsten und erfolgreichsten Gestalter Deutschlands mit internationalem Ruf. Er wurde Vorbild für ganze Gestaltergenerationen und war Mitbegründer der Hochschule für Gestaltung in Ulm.

Summary

Otl Aicher (1922-1991) was an outstanding personality in modern design, he was a co-founder of the legendary Hochschule für Gestaltung (HfG), the Ulm School of Design, Germany. His works since the fifties of the last century in the field of corporate design and his pictograms for the 1972 Summer Olympics in Munich are major achievements in the visual communication of our times.
 
"An integral component of Aicher's work is that it is anchored in a "philosophy of making" inspired by such thinkers as Ockham, Kant or Wittgenstein, a philosophy concerned with the prerequisites and aims, the objects and claims, of design. Aicher's complete theoretical and practical writings on design (which include all other aspects of visual creativity, such as architecture) are available with this new edition of the classic work.
If Aicher prefers the analogous and concrete to the digital and abstract he does it with a philosophical intention. He relativizes the role of pure reason. He criticizes the rationality of Modernism as a result of the dominance of purely abstract thinking. Anyone who prefers the abstract to the concrete does not only misunderstand the mutual dependence of concept and view. In Aicher's judgement he is also creating a false hierarchy, a rank order that is culturally fatal. Things that are digital and abstract are not greater, higher and more important than things that are analogous and concrete."
Wilhelm Vossenkuhl

Product details

Authors Otl Aicher
Publisher Ernst & Sohn
 
Languages English, German
Product format Paperback / Softback
Released 01.03.2015
 
EAN 9783433031193
ISBN 978-3-433-03119-3
No. of pages 188
Dimensions 142 mm x 15 mm x 217 mm
Weight 216 g
Illustrations 4 SW-Abb.
Subjects Humanities, art, music > Art > Architecture

Architektur, Design, Grafikdesign, Kunsttheorie, Graphic Design, Education, Architecture, entdecken, Bildungswesen, Art & Applied Arts, Kunst u. Angewandte Kunst, Allg. Architektur, Art & Applied Arts Special Topics, Spezialthemen Kunst u. Angewandte Kunst, Allg. Kunst u. Angewandte Kunst, Art Theory, Design-Geschichte u. -Theorie, Design History & Theory, Lehrpläne / Kunst u. Design, Art & Design Education

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