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Informationen zum Autor John Heeley runs his own business advising destination marketing organisations, universities and local government on the subject of urban destination marketing. He is also a visiting fellow at Sheffield Hallam University, where he teaches destination marketing and is developing associated industry links and research. Klappentext This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs).This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs). List of Figures and Tables Acknowledgements Foreword Preface: Bradford, 1980-2014 Chapter 1: Introduction Chapter 2: The practitioners - profiling the ubiquitous DMO Chapter 3: Urban destination marketing operations Chapter 4: A critique of the theory of marketing competitive advantage Chapter 5: Towards a new 'middle-range' theory - the dynamics of urban destination marketing Epilogue: Coventry, Millennium Eve 1999 References
