HBR Guide to Building Your Business Case - Tell a Compelling Story. Identify Stakeholders. Analyse risk and return

Get your idea off the ground.
You've got a great idea that will increase revenue or boost productivity-but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea's value. That's not always easy: Maybe you're not sure what kind of data your stakeholders will trust. Or perhaps you're intimidated by number crunching.
The HBR Guide to Building Your Business Case, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. You'll learn how to:

• Spell out the business need for your idea
• Align your case with strategic goals
• Build the right team to shape and test your idea
• Calculate the return on investment
• Analyze risks and opportunities
• Present your case to stakeholders

About the author

Raymond Sheen, PMP, is the president of Product & Process Innovation, a consulting firm specializing in project management, product development, and process improvement. Amy Gallo is a contributing editor at Harvard Business Review and is the author of the forthcoming HBR Guide to Managing Conflict at Work.

Summary

Get your idea off the ground.
You’ve got a great idea that will increase revenue or boost productivity—but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea’s value. That’s not always easy: Maybe you’re not sure what kind of data your stakeholders will trust. Or perhaps you’re intimidated by number crunching.
The HBR Guide to Building Your Business Case, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. You’ll learn how to:

• Spell out the business need for your idea
• Align your case with strategic goals
• Build the right team to shape and test your idea
• Calculate the return on investment
• Analyze risks and opportunities
• Present your case to stakeholders

Product details

• Authors: Amy Gallo, Raymon Sheen, Raymond Sheen, Sheen Raymond
• Publisher: Harvard Business Review Press
• Languages: English
• Product format: Paperback / Softback
• Released: 01.07.2015
• EAN: 9781633690028
• ISBN: 978-1-63369-002-8
• No. of pages: 176
• Dimensions: 130 mm x 230 mm x 12 mm
• Weight: 211 g
• Assisted by: Amy Gallo
• Series: HBR Guide Series; HBR Guide; HBR Guide Series; HBR Guide
• Subjects: Guides > Law, job, finance > Training, job, career; Non-fiction book > Politics, society, business > Business: general, reference works; Social sciences, law, business > Business > Management; BUSINESS & ECONOMICS / Economics / General, BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Business Communication / General, BUSINESS & ECONOMICS / Management, Management & management techniques, Business communication and presentation, Management and management techniques