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Achieving successful financial viability by broadening revenue sources is one of the most important issues facing colleges and universities today.
Increasing operating costs, along with the reliance on traditional student tuition, government support, and philanthropy, are challenging universities.
List of contents
Executive Summary vi Foreword xii An Introduction to Revenue Origins and Changes 1 Need for Revenue 8 Established Income Sources 15 Recent Disruptions and Opportunities 23 Academic Programs for Generating Additional Income 28 Noncredit Academic Programs 38 Credentialing and Certificates Programs 43 Degree Completion and Upgrade Programs 48 Partnerships, Alliances, and Joint Ventures 54 Study Abroad Programs 62 Branch Campuses 66 Online Distance Education 69 Nonacademic and Auxiliary Opportunities 77 Maximizing Facilities Utilization 80 Other Alternative Revenue Sources, Grants, and Outsourcing 86 Technology Transfer 92 Strategic Considerations for New Income 97 Budget Planning Options 99 Contemporary and Developing Approaches 104 Conclusion 110 References 114 Name Index 129 Subject Index 134 About the Author 138
About the author
Jeffrey W. Alstete is associate professor of management and business administration in the Hagan School of Business at Iona College in New Rochelle, New York.
Summary
Achieving successful financial viability by broadening revenue sources is one of the most important issues facing colleges and universities today. Increasing operating costs, along with the reliance on traditional student tuition, government support, and philanthropy, are challenging universities.
