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Informationen zum Autor Edward Blair is the Michael J. Cemo professor of marketing and entrepreneurship and chair of the Department of Marketing and Entrepreneurship in the Bauer College of Business at the University of Houston. He has been chair of the American Statistical Association Committee on Energy Statistics, which advises the U.S. Energy Information Administration on statistical matters, and previously served on the U.S. Census Bureau Advisory Committee. He has been a National Science Foundation panelist, national conference chair for the American Marketing Association, editorial board member for Journal of Marketing Research , Journal of the Academy of Marketing Science , and Journal of Business Research , and instructor in sampling and survey methods for the American Marketing Association School of Marketing Research. His research interests include survey sampling and cognitive aspects of survey methodology. Johnny Blair is an independent consultant. Previously, he was a principal scientist and senior survey methodologist at Abt Associates Inc., where he directed the Cognitive Testing Laboratory. He has conducted research on sampling rare populations, measurement error in proxy reporting, and cognitive interviewing for pretesting survey instruments. He has been a member of the Design and Analysis Committee, which provides statistical advice for the National Assessment of Educational Progress (NAEP), often referred to as The Nation’s Report Card. He has served on National Research Council panels to assess major government-sponsored surveys. His research publications include many book chapters and over 50 articles in academic journals and in the Proceedings of the Joint Statistical Meetings of the American Statistical Association Section on Survey Methods. He served two terms on the editorial board of Public Opinion Quarterly and is a frequent peer reviewer for several other research journals. Klappentext Zusammenfassung Providing readers with non-technical and applied explanations of both conceptual and practical aspects of sampling! this book covers the changing technology landscape of survey research and big data. Inhaltsverzeichnis Section I: SAMPLING BASICS Chapter 1: Introduction to Sampling 1.1 Introduction 1.2 A Brief History of Sampling 1.3 Sampling Concepts 1.3.1 Sources of Research Error 1.3.2 Probability versus Nonprobability Samples 1.4 Guidelines for Good Sampling 1.5 Chapter Summary and Overview of Book Chapter 2: Defining and Framing the Population 2.1 Defining the Population 2.1.1 Defining Population Units 2.1.2 Setting Population Boundaries 2.2 Framing the Population 2.2.1 Obtaining a List 2.2.2 Problems With Lists 2.2.3 Coping With Omissions 2.2.4 Coping With Ineligibles 2.2.5 Coping With Duplications 2.2.6 Coping With Clustering 2.2.7 Framing Populations Without a List 2.3 Chapter Summary Chapter 3: Drawing the Sample and Executing the 3.1 Drawing the Sample 3.1.1 Simple Random Sampling 3.1.2 Systematic Sampling 3.1.3 Physical Sampling 3.2 Executing the Research 3.2.1 Controlling Nonresponse Bias 3.2.2 Calculating Response Rates 3.3 Chapter summary Section II: SAMPLE SIZE AND SAMPLE EFFICIENCY Chapter 4: Setting Sample Size 4.1 Sampling Error Illustrated 4.2 Sample Size Based on Confidence Intervals 4.2.1 Computational Examples 4.2.2 How to Estimate s or p 4.3 Sample Size Based on Hypothesis Testing Power 4.4 Sample Size Based on the Value of Information 4.4.1 Why Information Has Value 4.4.2 Factors Related to the Value of Information 4.4.3 Sample Size and the Value of Information 4.5 Informal Methods for S...
