Questions and Answers In Marketing Management - Solutions to Various Marketing Problems

In this book Mrs Maryam Ahmad presents questions and answers regarding major decisions Marketing Managers face in their efforts to harmonise their organisational objectives capabilities and resources with market place needs and opportunities. The book presents answers to various marketing issues and problems. Cases and examples illustrate effective marketing principles, strategies and practices.

About the author

Maryam Ahmad is a Nigerian Scholar,Chartered Manager and a member ofNigerian Institute of Management.She graduated from Preston UniversityKohat Pakistan With MBA Marketing in 2008.She is currently Working As Senior Commercial Officer with Ministry of Commerce Zamfara State of Government of Nigeria.

Product details

• Authors: Maryam Ahmad
• Publisher: LAP Lambert Academic Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 03.09.2012
• EAN: 9783659157172
• ISBN: 978-3-659-15717-2
• No. of pages: 244
• Subject: Social sciences, law, business > Business > Management