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This book aims to apply a framework that can be used to explain how tourism and destination branding in Dubai has had a great impact on the national economies of the nations surrounding the city and also the horn of Arabia. The book analyses how effective the various new developments created by the government really are, when discussing the effect of tourism on the UAE economy. It should be mentioned that not only do these developments have an impact on tourism but also on UAE s real estate market, construction, financial markets, media and I.T, business, trade and investments. Showing that the progress in marketing for Dubai city as a holiday destination has dramatically changed development in many areas of life in the city, inspiring its neighbouring states and countries such as, Oman, Qatar and Bahrain to consider new way to promote their country as a holiday destination.
About the author
Megha Ramesh is from Pune city, India currently working with Unilever in Dubai as a Marketing Supervisor. She completed her Masters in International Management from University of Exeter, UK during which her passion for travel and love for Dubai city encouraged her to study and explore more about the place.
