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This book attempts to provide insight into role of some of the underlying reasons and biases that causes some investors to behave irrationally and often against their best interests. This study will give them an edge when it comes to making decision of investment particularly in Equity market. Researchers developed a hypothetical model based on literature review .Investments of Pakistani stock were chosen for the study. The data was drawn together from 84investors.The impact was measured with a tool and the analysis showed varying responses while taking investment decision. Glamour stocks and sin/faith based stocks are the major driving forces to the final choice.
About the author
Bilal Wasim did his MBA with finance from Shaheed Zulifikar Ali Bhutto Institute of Science & Technology,earned his BBA (Hons)Degree in Information Technology from International Islamic University. Mr Wasim aims for career prospects in the Banking Sector and Financial Institutions with a continuous attempt to find causes and remedies to economic issues at global level.
