Fr. 77.00

Buyer Perceived Opportunism, Contracts and Vertical Coordination - Testing relevance of transaction cost theory from emerging markets, survey of business-business relations in Tanzania

English, German · Paperback / Softback

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Description

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Large part of Transaction cost analysis (TCA) literature has emerged from developed economies with most studies centred around large manufacturing firms. Verifying practical validity of TCA to firms in developing or emerging markets require research using firms from these markets. This study introduces a different context for re-examining TCA predictions (using firms from an emerging market). Survey was conducted using Tanzanian firms engaging in producer- distributor business relations representing supplier and buyer firms respectively.Most tested relations did not reveal significant differences between developed and emerging markets (insignificant effect of firms and countries differences) except for insignificant impact of environmental uncertainty on vertical coordination. These preliminary findings suggest relevance of TCA predictions to both developed and emerging markets. Further studies need to involve more countries as well as different set of relations so as to improve validity of these findings.

About the author










Msc. Gestión de Negocios Internacionales (Universidad Agder, Noruega), BBA. Gestión de marketing (Hons) de la Universidad de Mzumbe, Dip. en Internacionalización (UIA). Tiene experiencia en la gestión de empresas internacionales. Actualmente es PhD, Research Fellow en Agder University, Noruega, así como Profesor Asistente en la Universidad Mzumbe, Tanzania.

Product details

Authors EMMANUEL CHAO
Publisher LAP Lambert Academic Publishing
 
Languages English, German
Product format Paperback / Softback
Released 02.05.2011
 
EAN 9783844333947
ISBN 978-3-8443-3394-7
No. of pages 140
Subject Social sciences, law, business > Business > Advertising, marketing

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