Resistance to Innovation - Its Sources and Manifestations

Every year, about 25,000 new products are introduced in the United States. Most of these products fail - at considerable expense to the companies that produce them. This book brings the insights of marketing and organizational behavior to bear on the attitudes and behaviors of the remaining 80 percent who resist innovation.

About the author

Shaul Oreg is associate professor of organizational behavior at the School of Business Administration at the Hebrew University of Jerusalem. He is a coeditor of The Psychology of Organizational Change. Jacob Goldenberg is professor of marketing at the Arison School of Business at the Interdisciplinary Center Herzliya, visiting professor at Columbia Business School, and the author or coauthor of several books, including Inside the Box.

Summary

Every year, about 25,000 new products are introduced in the United States. Most of these products fail - at considerable expense to the companies that produce them. This book brings the insights of marketing and organizational behavior to bear on the attitudes and behaviors of the remaining 80 percent who resist innovation.

Product details

• Authors: Jacob Goldenberg, Goldenberg Jacob, Shaul Oreg, Shaul Goldenberg Oreg
• Publisher: University Of Chicago Press
• Languages: English
• Product format: Hardback
• Released: 12.06.2015
• EAN: 9780226632605
• ISBN: 978-0-226-63260-5
• No. of pages: 208
• Subjects: Social sciences, law, business > Business > Business administration; BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, BUSINESS & ECONOMICS / Research & Development, Business innovation, Research & development management, Sales & marketing, Sales and marketing, Research and development management