Fr. 102.00

Terrorism, Tourism and Consumer Behaviour - The Effects of Terrorism on The Decision Making Process of Tourists

English · Paperback / Softback

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Description

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This book investigates the effects of terrorism on tourism markets, examining the various factors that have limited the growth of the industry in those destinations affected. The relationship between terrorist activity and the tourism industry and the resulting issues of negative image formation is discussed in depth. The primary research focuses on several important areas that have received limited academic attention. Firstly, the book examines the decision-making process of tourists in an attempt to understand attitudes of tourists towards destinations affected by terrorist activity. Secondly, primary research is carried out to understand how the media influences consumer perceptions of destinations affected by terrorism. The book will be of interest to the academic community as well as government agencies and the tourism industry and will enable a greater understanding of one of the biggest threats to the tourism industry in modern times.

About the author










Dr David Capper (PhD, MSc, BA Hons) was awarded his doctorate from University of Surrey. He now works as a Senior Lecturer at London Southbank University, teaching and researching behavioural science subjects such as Consumer Behaviour and Travel Behaviour.

Product details

Authors David Capper
Publisher LAP Lambert Academic Publishing
 
Languages English
Product format Paperback / Softback
Released 03.11.2010
 
EAN 9783843355308
ISBN 978-3-8433-5530-8
No. of pages 292
Dimensions 150 mm x 220 mm x 17 mm
Weight 453 g
Subject Social sciences, law, business > Business > Advertising, marketing

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