100 Ideas That Changed Advertising

A chronicle of the key ideas that have shaped the adverts we see everyday, this book offers an insight into a moving industry. Arranged broadly chronologically, it looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry.

Product details

• Authors: Simon Veksner
• Publisher: King, Laurence Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 05.01.2015
• EAN: 9781780675565
• ISBN: 978-1-78067-556-5
• Dimensions: 212 mm x 270 mm x 18 mm
• Series: 100 Ideas that Changed . . .; 100 Ideas; 100 Ideas that Changed . . .
• Subjects: Humanities, art, music > Art; Social sciences, law, business > Business > Advertising, marketing