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As wine economist Mike Veseth peels away layer after layer of the money-taste-wine relationship he discovers the wine buyer's biggest mistake and learns how to avoid it, enlists in the "restaurant wars" and toasts anything but Champagne. His engaging and enlightening book will surprise, inform, inspire, and delight wine lovers everywhere.
List of contents
Part I: Buyer Beware!
1 The Wine Buyer's Biggest Mistake
2 Anatomy of a Complicated Relationship
3 Wine Drinker, Know Thyself
Part II: Get a Clue! Searching for Buried Treasures
4 Dump Bucket Wines
5 Treasure Island Wines
6 Sometimes the Best Wine Is a Beer (or a Cider!)
7 Bulk Up: Big-Bag, Big-Box Wines
Part III: A Rosé Is a Rosé? Money, Taste, and Identity
8 More Than Just a Label: Wine's Identity Crisis?
9 Wine Snobs, Cheese Bores, and the Paradox of Globalization
10 Anything but Champagne
Part IV: What Money Can (and Can't) Buy
11 Restaurant Wars
12 Follow the Money
13 Invisible Cities, Imaginary Wines
14 Groot Expectations
Notes
Acknowledgments
Selected Bibliography
Index
About the Author
About the author
Mike Veseth is professor emeritus of international political economy at the University of Puget Sound. He is editor of the award-winning blog The Wine Economist and author of several books on the business and pleasure of wine, including the best-selling Wine Wars, Extreme Wine, and Around the World in Eighty Wines, which received the 2018 Gourmand International award for "Best U.S. Book in Wine and Spirits Tourism." He's currently working on his next book when he isn't traveling around the world with his wife, Sue; speaking to wine industry groups; and looking for great wines and great wine stories.
Summary
As wine economist Mike Veseth peels away layer after layer of the money-taste-wine relationship he discovers the wine buyer’s biggest mistake and learns how to avoid it, enlists in the “restaurant wars” and toasts anything but Champagne. His engaging and enlightening book will surprise, inform, inspire, and delight wine lovers everywhere.
