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Nowadays, consumers awareness towards real estate, especially housing has become an important element as it will lead the consumers to choose what they really wants. Previous research indicated that price, accessibility, and safety are among the dominant factors that effect the consumers buying decision. Therefore, this study intended to examine the relationship of independent variables (family, income, location and interior design) that influence purchaser on deciding to purchase real estate. A total 150 respondents were chosen to be the sample for this study and this study has been conducted in Kedah state in Malaysia. They were evaluated on their experience in purchasing real estate such as what influenced them, what affected their decision in purchasing a house and so on. From this study, family, location and interior design was indicated to provide the most impact on customer motivation towards purchasing real estates.
About the author
Sarah Sabir Ahmad (main author) is the alumni of HumanResource Development program, Universiti Teknologi Malaysia. Shethen obtained her MBA from Universiti Sains Malaysia. Currently,she is working as a Lecturer at Business School in UniversitiTeknologi MARA in Kedah. Muhammad Qadri Azizan is a Marketinggraduate, involved in entrepreneurship.
