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Principles of Small Business Management, 5e, International Edition provides a balanced introduction to both entrepreneurship and small business management with a focus on achieving and maintaining a sustainable competitive advantage as a small organization. Current issues including global opportunities, service, quality and technology are highlighted throughout the text. The streamlined format allows instructors to cover the entire text of 18 chapters within a standard semester timeline without sacrificing important topics. The Fifth Edition features a special focus on the impact of the financial crisis on small business management. The online Business Plan Guide and templates provide some of the most extensive information available on business planning.
List of contents
Part I: INTRODUCTION TO SMALL BUSINESS MANAGEMENT.
1. An Overview of Small Business. 2. Management, Entrepreneurship, and Ownership.
Part II: SMALL BUSINESS PLANNING.
3. Focusing on Ethical Issues and Strategy.
4. Creating the Business Plan.
5. Deciding to Franchise.
6. Buying a Business.
7. Creating a Business.
Part III: FINANCIAL AND LEGAL MANAGEMENT.
8. Accounting Basics.
9. Financing Your Business.
10. Legal Issues.
Part IV: MARKETING.
11. Strategy and Research.
12. Product.
13. Place.
14. Price and Promotion.
Part V: MANAGEMENT.
15. The Global Environment.
16. Small Business Management.
17. Human Resource Management.
18. Managing Operations.
Appendix: Cases
About the author
Timothy S. Hatten is a professor at Mesa State College in Grand Junction, Colorado, where he has served as the chair of business administration and director of the MBA program. He is currently co-director of the Entrepreneurial Business Institute. He received his Ph.D. from the University of Missouri–Columbia, his M.S. from Central Missouri State University, and his B.A. from Western State College in Gunnison, Colorado. He is a Fulbright Scholar. He taught small business management and entrepreneurship at Reykjavik University in Iceland and business planning at the Russian-American Business Center in Magadan, Russia.
Dr. Hatten has been passionate about small and family businesses his whole life. He grew up with the family-owned International Harvester farm equipment dealership in Bethany, Missouri, which his father started. Later, he owned and managed a Chevrolet/Buick/Cadillac dealership with his father, Drexel, and brother, Gary. Since entering academia, Dr. Hatten has actively brought students and small businesses together through the Small Business Institute program. He counsels and leads small business seminars through the Western Colorado Business Development Corporation.
Summary
Principles of Small Business Management, 5e, International Edition provides a balanced introduction to both entrepreneurship and small business management with a focus on achieving and maintaining a sustainable competitive advantage as a small organization. Current issues including global opportunities, service, quality and technology are highlighted throughout the text. The streamlined format allows instructors to cover the entire text of 18 chapters within a standard semester timeline without sacrificing important topics. The Fifth Edition features a special focus on the impact of the financial crisis on small business management. The online Business Plan Guide and templates provide some of the most extensive information available on business planning.
