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It's a BRAND New Game explores how football has changed from a 3pm Saturday afternoon match for all....into a multimedia extravaganza, complete with celebrity players endorsed by corporate giants, the ever growing digital influence and the importance of building clubs into leading global brands!
After two years researching the project and right up until 3 weeks before print, Patterson uncovers some fascinating and revealing soccer insights. Rigorously supported by evidence, his findings are surprising - at times even shocking - to the modern fan.
It's a BRAND New Game achieves a rare distinction: a sports book that transfers over into an interesting and enlightening business book, packed full of helpful ideas and relevant advice for any fan, player, executive or leader.
About the author
Michael Patterson was born and educated in Barnsley, South Yorkshire. After thirty five years working in Marketing and Senior Management, with Coca-Cola, McDonald's and Esselte, redundancy gave him the opportunity his own on line business, selling lamination machines and consumables, as well as finding time to write crime novels. It also gave him the time to concentrate on his writing. Married with two children, he lives in Frimley Green, Surrey.
