Selling Yoga - From Counterculture to Pop Culture

Zusatztext Andrea Jains Selling Yoga represents a major new advance in the critical discussion of the history of yoga and its modern constructions in an increasingly globalizing world. The reader is treated to any number of surprises here, from the unexpected importance of a censored and suppressed countercultural reception of yoga and tantra in the late nineteenth and early twentieth centuries to a stunning embrace of both in the second half of the twentieth century within a new consumerist pop culture. In the process, Jain manages to avoid all of the usual moralisms, political and religious essentialisms, and naive orientalisms, opting instead for an approach that is robustly historical, theoretically sophisticated, and deeply, deeply humane. Informationen zum Autor Andrea R. Jain is Assistant Professor of Religous Studies at Indiana University-Purdue University Indianapolis. Klappentext Selling Yoga looks at how modern yoga developed into the self-developmental products and services that are widely consumed across the world today. Zusammenfassung Selling Yoga looks at how modern yoga developed into the self-developmental products and services that are widely consumed across the world today. Inhaltsverzeichnis Note on Transliteration Preface Acknowledgments Chapter One: Premodern Yoga Systems Chapter Two: From Counterculture to Counterculture Chapter Three: Continuity with Consumer Culture Chapter Four: Branding Yoga Chapter Five: Postural Yoga as a Body of Religious Practice Chapter Six: Yogaphobia and Hindu Origins Conclusion Bibliography

Product details

• Authors: Andrea Jain, Andrea R. Jain
• Publisher: Oxford University Press Trade
• Languages: English
• Product format: Paperback / Softback
• Released: 12.02.2015
• EAN: 9780199390243
• ISBN: 978-0-19-939024-3
• No. of pages: 264
• Dimensions: 155 mm x 235 mm x 15 mm
• Series: Print on Demand
• Subjects: Guides > Health > Relaxation, yoga, meditation, autogenic training; MEDICAL / Alternative & Complementary Medicine, RELIGION / Religion & Science, Religion: general, complementary medicine, Religion and science, Religion & science, Complementary and alternative medicine and therapies