Marketing to the 90s Generation - Global Data on Society, Consumption, and Identity

Informationen zum Autor Anders Parment is Associate Professor/Strategy Consultant at Stockholm University's Business School, Sweden. Klappentext Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies. Zusammenfassung Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts! how they come about! what defines them and what it means to society! its institutions and companies. Inhaltsverzeichnis 1. The 90s Generation 2. Introduction to Generational Studies 3. The 90s Generation and Society 4. The Market Environment 5. The Cultural Environment 6. Generation Y as Consumers and Coworkers

List of contents

1. The 90s Generation 2. Introduction to Generational Studies 3. The 90s Generation and Society 4. The Market Environment 5. The Cultural Environment 6. Generation Y as Consumers and Coworkers

Product details

• Authors: A Parment, A. Parment, Anders Parment
• Publisher: Palgrave UK
• Languages: English
• Product format: Hardback
• Released: 17.12.2014
• EAN: 9781137444295
• ISBN: 978-1-137-44429-5
• No. of pages: 206
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Marketing, B, Market research, Business & management, International business, International Economics, Market Research/Competitive Intelligence, Management science, International business enterprises, Palgrave Business & Management Collection, Market Research and Competitive Intelligence