Strategic Management: Concepts and Cases

Synthesizes theory, empirical research, and practical applications to prepare students for the types of challenges they face as managers in the globalized and turbulent business environment of the 21st century. This title includes in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage.

Product details

• Authors: Frank T Rothaermel, Frank T. Rothaermel
• Publisher: Mcgraw Hill Academic
• Languages: English
• Product format: Paperback / Softback
• Released: 01.02.2012
• EAN: 9780071317917
• ISBN: 978-0-07-131791-7
• Dimensions: 210 mm x 265 mm x 36 mm
• Series: McGraw-Hill International Editions; McGraw-Hill International Editions
• Subject: Social sciences, law, business > Business