Eisenhower - The Public Relations President

"Dwight D. Eisenhower is this nation's most transformative public relations president, not because he was the best practitioner to occupy the Oval Office but because he embraced public relations as vital to American democracy. Understanding his belief inpublic relations is crucial to further understanding the man, the general, and the president"--Provided by publisher.

List of contents

Chapter 1: Introduction
Chapter 2: Public Opinion Wins Wars
Chapter 3: Pennsylvania Avenue Meets Madison Avenue
Chapter 4: The Presidential News Conference
Chapter 5: A New Kind of Press Secretary
Chapter 6: Breaking the Glass Ceiling
Chapter 7: The Selling of America
Chapter 8: Conclusion

About the author

By Pam Parry - Foreword by Mary Jean Eisenhower

Summary

Dwight D. Eisenhower is this nation’s most transformative public relations president, not because he was the best practitioner to occupy the Oval Office but because he embraced public relations as vital to American democracy. Understanding his belief in public relations is crucial to further understanding the man, the general, and the president.

Product details

• Authors: Pam Parry, Parry Pam
• Assisted by: Eisenhower Mary Jean (Foreword)
• Publisher: Lexington Books
• Languages: English
• Product format: Hardback
• Released: 30.10.2014
• EAN: 9780739189290
• ISBN: 978-0-7391-8929-0
• No. of pages: 184
• Subjects: Social sciences, law, business > Political science > Political science and political education; USA, Media Studies, SOCIAL SCIENCE / Media Studies, POLITICAL SCIENCE / American Government / Executive Branch, POLITICAL SCIENCE / American Government / Legislative Branch, POLITICAL SCIENCE / American Government / National, United States of America, USA, Constitution: government & the state, Central / national / federal government, Central government, Constitution: government and the state