Twitter Power 3.0 - How to Dominate Your Market One Tweet at a Time

Tweet your company to the top of the market with a tailored approach to TwitterTwitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research. Readers will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand new case studies, user profiles, features, and images, helping readers create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Tip: it most definitely is important!Twitter has grown up. It's now a public company, worth over $30 billion, and it means business. Twitter has changed over time, but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time.* Understand how Twitter differs from other social media platforms* Build a savvy Twitter strategy as part of a broader social media plan* Create viral content that effortlessly spreads your message and gains you huge numbers of followers* Learn which metrics matter, and how to measure and track themFirms need to understand how Twitter is a vital element in any social media marketing, and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice.

List of contents

Foreword by Guy Kawasaki xiIntroduction xiiiChapter 1: An Introduction to the Social Media Landscape 1What Exactly Is Social Media? 2Social Media Really Is a Big Deal 5The Different Types of Social MediaSites--Content to Suit Every Market 8A Closer Look at Microblogging 13Introducing . . . Twitter! 15Chapter 2: Why Is Twitter So Powerful? 19Twitter and Its Successes 19The Power of Twitter's Immediate Feedback 21Instant Access to Smart People 24/7 23Chapter 3: Getting Started the Right Way on Twitter 25Signing Up--Does Twitter Have the Web's Most Friendly Registration Page? 25Who's on Twitter? Your First Followers! 30Create an Inviting Twitter Profile 33Building Out Your Profile 44Checking Out Security and Privacy 55Notifications to Notice 57Tweeting with Your Mobile Phone 59A Winning Social Media Philosophy 60Sending Your Very First Tweet 63Becoming a Follower 64A Word about Security 64Chapter 4: Twitter Setup and Design 67Twitter Name 67Twitter Setup 69The Twitter Profile Photo 72Twitter Interface Basics 75Twitter Graphics 79Now . . . What about TweetPages? 84Chapter 5: Building a Following on Twitter 85Quantity or Quality: Choosing the Type of Following You Want 87Quality: How to Be Intentional about Creating Your Own Network of Experts 90Quantity: Seven Killer Strategies to Reaching Critical Mass on Twitter 98Klout and Page Rank 112Chapter 6: The Art of the Tweet 115Tweet Etiquette 116The Benefits of Following before Tweeting 124How to Join a Conversation 125How to Be Interesting on Twitter 128How to Drive Behavior 148Chapter 7: The Magic of Connecting with Customers on Twitter 151Identifying Problems and Soliciting Feedback 152Discovering Your Top Fans, Promoters, and Evangelists 155Your Personal Help Desk 160Chapter 8: Leveraging Twitter for Team Communication 167Twitter for Virtual Team Leaders 168Creating a Twitter Account for a Virtual Team 170Building a Team with Twitter 171Chapter 9: Using Twitter to Help Build Your Brand 177Create a Story 179Portraying Your Brand with Your Profile 181Tweet Style--What to Say When You're Building a Brand and How to Say It 184Reinforce the Core Message 195Repetition, Repetition, Repetition 198Writing the Tweets 199Win Retweets 200Create Hashtags and Run Hashtag Chats 201Chapter 10: Leveraging Twitter to Drive Follower Behavior 205Driving Followers to a Website 206Promoting a Blog on Twitter 206Twitter as a Resource for Post Ideas 211Driving Followers to the Mall 213Can You Put Affiliate Links on Twitter? 216Driving Followers to Register 217Tracking Results and Testing Strategies 219Tracking Multiple Tweets 223Making the Most of Twitter's Trends 227Chapter 11: How to Make Money on Twitter 231Earn with Advertising on Twitter 232Barter, Buy, and Sell Your Way to Profit 236Chapter 12: Beyond Twitter.com: Third-Party Tools You Will Want to Know About 239SocialOomph 239Twitterrific 241Twhirl 242Twitterfeed 243Trendistic 243Twellow 244TweetBeep 245TwitterCounter 246TweetDeck 247TwitThis 248TweetAways 249Hootsuite 249Directory of Recommended Twitter Members to Follow 251Index 257

About the author

David Taylor (Boulder, Colorado) is the founder of Intuitive Systems, where he provides consulting, teaching, and writing services on technologies, including UNIX and Solaris, and the principal of Growing Ventures, a consulting business for start-up companies. Mr. Taylor has been involved with UNIX since 1980 and created the Elm Mail System, one of the most popular UNIX email systems found on all Linux and Solaris distributions. His former positions include Research Scientist at HP's Palo Alto Research Labs and Senior Reviews Editor at SunWorld Magazine. At SunWorld, Mr. Taylor was intimately involved with Solaris and Sun hardware. In addition, he has authored many books, some of which are on UNIX.

Guy Kawasaki is the former Chief Evangelist of Apple and cofounder of Alltop.com. He is the author of several books.

Summary

Tweet your company to the top of the market with a tailored approach to Twitter

Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research. Readers will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand new case studies, user profiles, features, and images, helping readers create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Tip: it most definitely is important!

Twitter has grown up. It's now a public company, worth over $30 billion, and it means business. Twitter has changed over time, but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time.
* Understand how Twitter differs from other social media platforms
* Build a savvy Twitter strategy as part of a broader social media plan
* Create viral content that effortlessly spreads your message and gains you huge numbers of followers
* Learn which metrics matter, and how to measure and track them

Firms need to understand how Twitter is a vital element in any social media marketing, and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice.

Product details

• Authors: Joe Comm, Joel Comm, Joel Taylor Comm, Guy Kawasaki, Dave Taylor, David Taylor
• Assisted by: Guy Kawasaki (Foreword)
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 24.04.2015
• EAN: 9781119021810
• ISBN: 978-1-119-02181-0
• No. of pages: 288
• Dimensions: 140 mm x 215 mm x 20 mm
• Subjects: Social sciences, law, business > Business; Marketing, Marketing management, Business & management, Wirtschaft u. Management, Marketing / Management