Inside City Tourism - A European Perspective

Zusammenfassung This book explores how cities use tourism to bolster their economies and image! appraising it in terms of history! measurement! structure! operations and leadership. It combines both theory and practice and uses new and original case materials to exemplify mainstream approaches to city marketing and identify recurrent problems and opportunities.

About the author

John Heeley runs his own business advising destination marketing organisations, universities and local government on the subject of urban destination marketing. He is also a visiting fellow at Sheffield Hallam University, where he teaches destination marketing and is developing associated industry links and research.

Product details

• Authors: John Heeley
• Publisher: University of Toronto Press
• Languages: English
• Product format: Paperback / Softback
• Released: 01.02.2011
• EAN: 9781845411701
• ISBN: 978-1-84541-170-1
• Series: Aspects of Tourism; Aspects of Tourism (Paperback); Aspects of Tourism; Aspects of Tourism (Paperback)
• Subject: Social sciences, law, business > Business > Individual industrial sectors, branches