Fr. 19.10

Brilliant Business Plan

English · Paperback / Softback

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Description

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A brilliant business needs a brilliant business plan and this is the book to help you write one. It will take you step by step through the process to help you build a business plan quickly and easily and then use it to build your business.

This book introduces the basic concepts of business planning, shows you a swift and smart way to prepare a business plan and reveals how to use a business plan to run your business more effectively.

This book is ideal if you need a plan to show your bank manager, small investors and employees, or to use as a chart for steering your business. It contains:
- Step-by-step instructions on how to build your brilliant business plan from scratch.
- A range of model plans for very different businesses to show you brilliant business planning in action.
- Advice on what delights banks and investors, as well as what not to do.


List of contents

  • Author acknowledgements
  • Chapter 1:        An introduction to writing your Business Plan
  • Chapter 2:        Getting started?
  • Chapter 3:        Competition; show how you’ll beat them
  • Chapter 4:        Harnessing the power of marketing
  • Chapter 5:        Making money – the most popular part of the plan!
  • Chapter 6:        How you’ll fund your business
  • Chapter 7:        The people side of your plan
  • Chapter 8:        Protecting what your ideas
  • Chapter 9:        How to reduce your plan to two pages; the executive summary
  • Chapter 10:      Presenting your Business Plan
  • Chapter 11:      Our Business Plan in Action
  • Appendix:         Pro-forma business plan

Summary

 A brilliant business needs a brilliant business plan and this is the book to help you write one. It will take you step by step through the process to help you build  a business plan quickly and easily and then use it to build your business.
 
This book introduces the basic concepts of business planning, shows you a swift and smart way to prepare a business plan and reveals how to use a business plan to run your business more effectively.
 
This book is ideal if you need a plan to show your bank manager, small investors and employees, or to use as a chart for steering your business. It contains:
- Step-by-step instructions on how to build your brilliant business plan from scratch.
- A range of model plans for very different businesses to show you brilliant business planning in action.
- Advice on what delights banks and investors, as well as what not to do.

Product details

Authors Kevan Williams
Publisher Pearson Academic
 
Languages English
Product format Paperback / Softback
Released 04.11.2010
 
EAN 9780273742524
ISBN 978-0-273-74252-4
No. of pages 240
Dimensions 140 mm x 216 mm x 16 mm
Weight 366 g
Series Brilliant Business
Brilliant Business
Subject Social sciences, law, business > Business > Management

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