Buy, Hold, and Sell!

Protect your retirement from the next big crash with a New Twist on the Old Investment Strategy. For years, advisors have recommended that investors take a "buy and hold" approach to the market, but people over fifty can't afford to rely on this strategy. Buy, Hold, & SELL! uncovers the myth of the "buy and hold" investment philosophy, and explains why it's dangerously incomplete. Written by Ken Moraif, one of Barron's top 100 Financial Advisors in the United States three years a row and who called the 2008 market crash in November of 2007, this book outlines an alternative strategy that better serves investors who are at retirement age. Written in easy-to-understand language and buoyed by Ken's trademark humor, this guide shoots down the myths that keep investors in risky markets, and arms readers with the knowledge, motivation, and strategies that may help them survive-and even thrive-during the inevitable next bear market.
 
Too many retirees lost a large percentage of their investments during the market collapse of 2008 and spent years trying to regain their footing. During the collapse, many advisors told their clients to stay in the market. Ken did the opposite, advising his clients and listeners of his popular radio show "Money Matters" to get out of the market in November of 2007-before the economic meltdown. With this book, Ken shares his 26 years of experience to help investors prepare for the imminent bear market that could devastate their retirement plans.
 
For those looking to build a sound financial plan for the long run, this book provides expert insight and solid advice with supporting charts, graphs, statistics, and anecdotes.
* Understand the buy-hold-SELL strategy
* Learn how to design a sell strategy to protect principal in the next bear market
* Find clear-cut information regarding retirement finances
* Discover the benefits of a diversified portfolio This book expands upon old advice to provide the most important part of the equation: a sell strategy designed to protect principal.
 
The goal of Buy, Hold, & SELL! is not to make investors rich quick, but to help keep them from becoming poor.

List of contents

Acknowledgments xiii
 
Introduction: One Bear Market Can Change Your Life Forever xv
 
The Inspiration behind This Book xvi
 
Part One: The Trouble with Buy-Hold: Why It's Dangerous to Your Financial Health
 
Chapter 1 Buy and Hold: A Bad Strategy for Anyone over 50? 3
 
Even the Best Investor . . . 4
 
Buying into the Buy-Hold Myth 5
 
Chapter 2 60 Is the New 40: What Does That Mean for Your Investments? 7
 
How Long Will You Live? 8
 
What Does a Long Life Mean for Retirement? 9
 
The Longevity-Retirement-Investment Equation 10
 
Chapter 3 The Bear and the Lake House 15
 
Chapter 4 The 10 Most Important Years of Your Investing Life 17
 
More Heavy Lifting 18
 
The Eighth Wonder of the World? 18
 
Reverse Compounding 19
 
The Most Important Years of Your Investing Life 20
 
Chapter 5 A Buy-Hold Disaster Story 23
 
Chapter 6 You Know You're a Buy-Holder If . . . 27
 
Chapter 7 Why Does Buy-Hold Even Exist? 29
 
Generational Amnesia 30
 
The Rest of the Story 31
 
The Rise of Mutual Funds 32
 
The Best Coin-Flipper in the World 32
 
The Famous Scene in The Deer Hunter 34
 
Chapter 8 What Do Economists Say about Buy-Hold? 35
 
Check Out the Publication Date 36
 
It's History, Not the Future 37
 
Siegel Also Admitted . . . 37
 
The Market's (and Investors') Irrational Exuberance 38
 
The Emperor's New Clothes 40
 
Valuations Schmaluations 40
 
Who Should You Listen To? 41
 
Chapter 9 The Multimillion-Dollar Argument for a Buy-Hold-SELL Strategy 43
 
My Personal Experience with Buy-Hold 44
 
The Birth of a Sell Strategy 45
 
Avoiding the Market Crash of 2008 45
 
Part Two: The Buy-Hold Myths: The Advice That Could Ruin Your Retirement
 
Chapter 10 Buy-Hold Myth #1: The Market Always Comes Back 51
 
Some Big Bad Bears 54
 
Mini-Myth: If You Just Study Past Market History . . . 55
 
Mini-Myth: Time Is Your Friend 57
 
Homeland Security 57
 
Mini-Myth: The Most Successful Investors Stay in for the Long Run 59
 
We're Not 25 Years Old Anymore 59
 
Where's the Contract? 60
 
Chapter 11 Buy-Hold Myth #2: Don't Miss the 20 Best Trading Days 61
 
A Pig in a Poke 63
 
When Were the Best Days? 63
 
Riding the Market during the Best Days 65
 
The Worst Trading Days (So Far) 65
 
Avoiding the Big Bad Bear Days 67
 
Doing the Impossible 68
 
He's in the Wrong Lane! 71
 
Missing the Best and Worst 72
 
Chapter 12 Buy-Hold Myth #3: Don't Be the Fool Who Sells at the Bottom 75
 
Mini-Myth: You Don't Want to Miss the Rebound 76
 
Mini-Myth: The Rebound Is Equal to the Fall 78
 
The Two Fools of Mayberry R.F.D. 79
 
Which Fool Would You Rather Be? 80
 
Chapter 13 Buy-Hold Myth #4: Diversify Your Portfolio . . .That's All You Need to Do 83
 
Put Your Eggs in Different Baskets 84
 
A Junk Drawer of Investments 86
 
Diversification Isn't Enough 88
 
Buying a Drill Bit 89
 
Chapter 14 Buy-Hold Myth #5: You Won't Make Any Money If You Sell and Sit in Cash 91
 
Cash Can Be Your Friend 93
 
Bewitched by Zero 93
 
That's Not All 95
 
Security or Surfing? 95
 
Chapter 15 Buy-Hold Myth #6: You Haven't Lost Any Money Unless You . . . 97
 
Shame, Shame, Shame 98
 
Mini-Myth: Future Appreciation 99
 
A Flat-Out Lie 100
 
Why They Don't Want You to Sell 100
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About the author

KEN MORAIF, CFP, has been named one of the top 100 independent financial advisors in America by Barron's Magazine (2012?2014). He heads up the financial and retirement planning firm Money Matters with Ken Moraif, one of the top 50 fastest-growing financial advisory firms according to Financial Planning Magazine. He hosts a weekly radio show, Money Matters with Ken Moraif, and is a frequent guest on CNBC and Fox Business. He has written for or been quoted by Forbes, Kiplinger's Personal Finance, MarketWatch, The Wall Street Journal, and more.

Summary

Protect your retirement from the next big crash with a New Twist on the Old Investment Strategy. For years, advisors have recommended that investors take a "buy and hold" approach to the market, but people over fifty can't afford to rely on this strategy. Buy, Hold, & SELL! uncovers the myth of the "buy and hold" investment philosophy, and explains why it's dangerously incomplete. Written by Ken Moraif, one of Barron's top 100 Financial Advisors in the United States three years a row and who called the 2008 market crash in November of 2007, this book outlines an alternative strategy that better serves investors who are at retirement age. Written in easy-to-understand language and buoyed by Ken's trademark humor, this guide shoots down the myths that keep investors in risky markets, and arms readers with the knowledge, motivation, and strategies that may help them survive-and even thrive-during the inevitable next bear market.

Too many retirees lost a large percentage of their investments during the market collapse of 2008 and spent years trying to regain their footing. During the collapse, many advisors told their clients to stay in the market. Ken did the opposite, advising his clients and listeners of his popular radio show "Money Matters" to get out of the market in November of 2007-before the economic meltdown. With this book, Ken shares his 26 years of experience to help investors prepare for the imminent bear market that could devastate their retirement plans.

For those looking to build a sound financial plan for the long run, this book provides expert insight and solid advice with supporting charts, graphs, statistics, and anecdotes.
* Understand the buy-hold-SELL strategy
* Learn how to design a sell strategy to protect principal in the next bear market
* Find clear-cut information regarding retirement finances
* Discover the benefits of a diversified portfolio This book expands upon old advice to provide the most important part of the equation: a sell strategy designed to protect principal.

The goal of Buy, Hold, & SELL! is not to make investors rich quick, but to help keep them from becoming poor.

Product details

• Authors: Ken Moraif, Moraif Ken
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Hardback
• Released: 08.05.2015
• EAN: 9781118951491
• ISBN: 978-1-118-95149-1
• No. of pages: 224
• Dimensions: 162 mm x 238 mm x 21 mm
• Subjects: Social sciences, law, business > Business > Business administration; Finanzwirtschaft, Geldanlage, Kapitalmarkt, Kapitalanlage, Personal finance, Finanz- u. Anlagewesen