War in the Banking Sector - Can New Banks Win?

The Zimbabwean banking sector experienced new entrance by indigenous owned commercial banks. The World Bank had hinted on the over-banking and over capacity in the banking industry. Survival and competition of banks is important for guaranteeing a health economy and customer satisfaction. Strategies used by new banks to enter the market and those used by existing banks to defend their territories were analyzed. Therefore, the book uses military strategies to analyze the nature of competition in the banking sector.

About the author

Vutete Clever MBA: Studied B com(hons) Marketing with National University of Science and Technology in Zimbabwe. He has experience in marketing of industrial product and lecturing consumer and buyer behavior, brand management and service marketing. He is currently a D Phil Marketing Management candidate with the Zimbabwe Open University.

Product details

• Authors: Clever Vutete
• Publisher: LAP Lambert Academic Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.2014
• EAN: 9783659501074
• ISBN: 978-3-659-50107-4
• No. of pages: 116
• Subject: Guides > Law, job, finance > Money, bank, stock market