Customer Response towards Marketing of Packaged Drinking Water

This book highlights the customer perception in marketing of drinking water. The objective behind exploring customer perception was to understand the necessity of customers and their expectations towards the drinking water manufacturing industry. The study was undertaken in Coimbatore district of Tamilnadu, India. The book helps the readers to think about marketing strategies. Based on the findings of the study certain recommendations were proposed in the end to bridge the gap between the manufacturers, retailers and customers.

About the author

Dr. R.Nithya has been working as an Assistant Professor of Physics at Chendu College of Engineering and Technology Kancheepuram, Tamil Nadu. She has received PhD in Physics in 2010 from Annamalai University. She has published 10 research papers in various international journals and participated in many National and International conferences.

Product details

• Authors: R Nithya, R. Nithya
• Publisher: Scholar's Press
• Languages: English, German
• Product format: Paperback / Softback
• Released: 01.01.2014
• EAN: 9783639716627
• ISBN: 978-3-639-71662-7
• No. of pages: 160
• Subject: Social sciences, law, business > Business > Advertising, marketing