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Informationen zum Autor Nicholas Carah is a Lecturer in Communication at the School of Communication and Arts at the University of Queensland. His research examines the interplay between media technologies! brands and everyday life. In particular! he has focussed on how media technologies are used to promote! perform and regulate alcohol consumption. Together with The Foundation for Alcohol Research and Education he has published research on the use of Facebook by alcohol brands in Australia. He has also worked with the social change start up Hello Sunday Morning to design and evaluate their use of social and mobile media technologies to change drinking cultures.Carah's research has been published in New Media and Society! Television and New Media! Convergence! Consumption! Markets and Culture! Mobile Communication and Culture! Health and Journal of Public Affairs. His 2014 article 'Brand value' was awarded best paper in Consumption! Markets and Culture.He is the author of Pop Brands: branding! popular music and young people (Peter Lang! 2010) and (SAGE! 2015) and the forthcoming Brand Machines! Sensory Media and Calculative Culture (Palgrave). Klappentext - Professor Mark Andrejevic! Pomona College This book unpacks the role of the media in social! cultural and political contexts and encourages you to reflect on the power relationships that are formed as a result. Structured around the three cornerstones of media studies; production! content and participation! this is an ideal introduction to your studies in media! culture and society. The book: Evaluates recent developments in media production! industries and platforms brought about the emergence of interactive media technologies. Examines the shifting relationship between media production and consumption instigated by the rise of social and mobile media! recasting consumption as 'participation'. Explores the construction of texts and meanings via media representations! consumer culture and popular culture! as well as the relationship between politics and public relations. Assesses the debates around the creative and cultural labour involved in meaning-making. Includes a companion website featuring exercise and discussion questions! links to relevant blogs and web material! lists of further reading and free access to key journal articles. Zusammenfassung A cutting-edge! student focused introduction to the broad field of media! culture and society. Louw and Carah critically explore the emergence of interactive! social and mobile media! alongside established questions of production! content and participation. Meaning, representation and powerThe industrial production of meaningPower and media productionThe global information economyMedia and cultural professionalsMaking newsReshaping politics as public relationsProducing and negotiating identitiesConsumer culture, branding and advertisingPopular cultureSocial media, interactivity and participationMobile media, urban space and everyday lifeConstructing and managing audiences ...
