Mastering Strategy

Informationen zum Autor McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives! careers! and interests of readers worldwide Klappentext Strategy that is both creative and pragmatic is today's number one competitive edge. "Mastering Strategy" examines best practices and examples from companies! CEOs! and academics! and details how executives can benchmark them to overcome new questions and problems in today's harder-faster-smarter world. 100 tables! charts & graphs. Zusammenfassung To create and maintain a razor-sharp competitive edge! your firm needs strategy that is both creative and practical. Presenting competitive strategies of Wal-Mart! McDonald's! Nike! and more! this book shows how top global organizations use strategy to attain competitive excellence.

Product details

• Authors: Guy Greco, Greco Guy, Jeffrey Rigsby, Jeffrey A. Rigsby, Rigsby Jeffrey
• Publisher: McGraw Hill Trade
• Languages: English
• Product format: Hardback
• Released: 07.02.2003
• EAN: 9780071402866
• ISBN: 978-0-07-140286-6
• Dimensions: 163 mm x 236 mm x 33 mm
• Subjects: Social sciences, law, business > Business > Management; Management, Unternehmensstrategie