Fr. 25.50

Ann-Christine Bischoff

Strategies to put the Trend of "Mobile Moments" in the US consumers' mind

English · Paperback / Softback

Shipping usually within 2 to 3 weeks (title will be printed to order)

Description

1 Introduction 2 The culture of the United States 2.1 Power Distance2.2 Individualism versus Collectivism 2.3 Masculinity versus Femininity 2.4 Uncertainty Avoidance2.5 Long-Term Orientation 3 Mobile Moments4 Link between "Mobile Moments" and the US consumers 4.1 Lifestyle of Multitasking 4.2 Experience as a core value 4.3 Sharing moments with friends 4.4 Result5 How to apply "Mobile Moments" in the US consumers mind5.1 US Mobile Market5.2 Set of Actions 6 Conclusion

Product details

Authors	Ann-Christine Bischoff
Publisher	Grin Verlag

Languages	English
Product format	Paperback / Softback
Released	03.07.2014

EAN	9783656679257
ISBN	978-3-656-67925-7
No. of pages	20
Dimensions	148 mm x 210 mm x 1 mm
Weight	45 g
Series	Akademische Schriftenreihe Akademische Schriftenreihe Bd. V275120 Akademische Schriftenreihe Akademische Schriftenreihe Bd. V275120
Subject	Social sciences, law, business > Business > Advertising, marketing

Customer reviews

No reviews have been written for this item yet. Write the first review and be helpful to other users when they decide on a purchase.