Social - Local - Mobile - The Future of Location-based Services

n the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the 'SoLoMo synergies' that arise from this paradigm shift in future shopping, which also promises new and effective marketing options for traditional retailers. It also reflects the current status of research and business practice, analyzing the basic factors of SoLoMo in detail. The importance of Location-based Services (LBS) is elaborated and analyzed in an empirical study using a market based case of kaufDA - a leading German online shopping network. The evidence shows that customers see LBS as an attractive tool and are prepared to change their buying behavior. Though LBS is still in its early stages and its professional longevity remains to be seen, it also promises tremendous potential for the future.

List of contents

"Always-on and Always-in-touch" - the New Buying Behavior.- Social Commerce as Base Factor No. 1 for SoLoMo.- Location-based Services as Base Factor No. 2 for SoLoMo.- Mobile Commerce as Base Factor No. 3 for SoLoMo.- Study - Status and Potential of Location-based Service.

About the author

Prof. Dr. Gerrit Heinemann lehrt an der Fachhochschule Niederrhein am Fachbereich Textil- und Bekleidungstechnik BWL, insbesondere Managemenlehre und Handel und ist schwerpunktmäßig für den englischsprachigen Masterstudiengang Textile and Clothing Management zuständig.

Summary

n the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ‘SoLoMo synergies’ that arise from this paradigm shift in future shopping, which also promises new and effective marketing options for traditional retailers. It also reflects the current status of research and business practice, analyzing the basic factors of SoLoMo in detail. The importance of Location-based Services (LBS) is elaborated and analyzed in an empirical study using a market based case of kaufDA – a leading German online shopping network. The evidence shows that customers see LBS as an attractive tool and are prepared to change their buying behavior. Though LBS is still in its early stages and its professional longevity remains to be seen, it also promises tremendous potential for the future.

Product details

• Authors: Christian Gaiser, Christian W. Gaiser, Gerri Heinemann, Gerrit Heinemann
• Publisher: Springer, Berlin
• Original title: SoLoMo - Always-on im Handel. Die soziale, lokale und mobile Zukunft des Shopping
• Languages: English
• Product format: Hardback
• Released: 14.01.2015
• EAN: 9783662439630
• ISBN: 978-3-662-43963-0
• No. of pages: 206
• Dimensions: 160 mm x 243 mm x 17 mm
• Weight: 469 g
• Illustrations: XIV, 206 p. 98 illus., 67 illus. in color.
• Series: Management for Professionals; Management for Professionals
• Subjects: Social sciences, law, business > Business > Management; Management, E-Commerce, B, Sales and Distribution, Leadership, Business and Management, Business Strategy/Leadership, E-commerce: business aspects, Innovation/Technology Management, e-Commerce/e-business, e-Commerce and e-Business, sales management, business strategy, Sales/Distribution, Research & development management, Management science, Industrial Management, Business applications