Strategic Management - Overview and Case Studies

This booklet explains briefly important concepts of strategic management. Thus it helps to build a common ground for understanding and discussing important strategic issues in practice. It is based on the rich scientific literature on strategic management which has been evolving over the last four decades and thus enables readers to develop basic knowledge for the ideas and core concepts of strategic management.

About the author

Dr. Peter A. Abplanalp ist Direktor der Fachhochschule Solothurn Nordwestschweiz für Technik, Wirtschaft und Soziales in Olten.

Dr. Roman Lombriser ist Leiter der Unternehmensberatung am Institut für Führung und Personalmanagement (I.FPM) der Universität St. Gallen (HSG).

Summary

This booklet explains briefly important concepts of strategic management. Thus it helps to build a common ground for understanding and discussing important strategic issues in practice. It is based on the rich scientific literature on strategic management which has been evolving over the last four decades and thus enables readers to develop basic knowledge for the ideas and core concepts of strategic management.

Product details

• Authors: Peter A Abplanalp, Peter A. Abplanalp, Roman Lombriser
• Publisher: Versus
• Languages: English
• Product format: Paperback / Softback
• Released: 17.12.2012
• EAN: 9783039092192
• ISBN: 978-3-0-3909219-2
• No. of pages: 92
• Dimensions: 135 mm x 225 mm x 6 mm
• Weight: 157 g
• Illustrations: w. figs.
• Series: Versus kompakt; Versus kompakt
• Subjects: Social sciences, law, business > Business > Management; Unternehmensführung, Unternehmensstrategie, Unternehmensführung, Unternehmensgründung, Strategisches Management, optimieren, Strategieentwicklung