Meatball Sundae - How New Marketing Is Transforming Business World And How to Thrive

Informationen zum Autor Seth Godin has walked this walk. He's started successful companies, taught millions of people and left his mark on our creative culture. He is the author of 19 international bestsellers translated into more than 35 languages, including Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing . He writes daily at Seths.blog, which is one of the most popular blogs in the world. He's also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. Klappentext What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass market techniques. The topping is new marketing: MySpace, websites, YouTube, and all of the magic that CEOs wish would shine atop their companies. MEATBALL SUNDAE is an essential guide to the fundamental shift taking place in the marketing and business world, and shows you how to align your business to it. The essential guide to the fundamental shift taking place in marketing - and how you can profit by getting in sync. Zusammenfassung The essential guide to the fundamental shift taking place in marketing - and how you can profit by getting in sync.

Product details

• Authors: Seth Godin, Godin Seth
• Publisher: Piatkus
• Languages: English
• Product format: Paperback
• Released: 15.01.2009
• EAN: 9780749929480
• ISBN: 978-0-7499-2948-0
• No. of pages: 256
• Dimensions: 169 mm x 199 mm x 18 mm
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Business & Economics / General, online marketing, BUSINESS & ECONOMICS / Marketing / Multilevel, BUSINESS & ECONOMICS / Marketing / Direct, Business innovation, Sales & marketing management, business strategy, Sales & marketing, Sales and marketing, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, Media, Information & Communication Industries, Sales and marketing management