Fr. 43.50

Richard J. Varey

Relationship Marketing - Dialogue and Networks in the E-Commerce Era

English · Paperback / Softback

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Description

Explores the concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. This book also explores the concept in theory and practice for use in the e-commerce era.

Product details

Authors	Richard J. Varey
Publisher	Wiley, John and Sons Ltd

Languages	English
Product format	Paperback / Softback
Released	04.10.2002

EAN	9780470843413
ISBN	978-0-470-84341-3
No. of pages	240
Subjects	Social sciences, law, business > Business > Advertising, marketing Marketing, E-Commerce, Wissensmanagement

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